My Mother always used to tell me when I was a child, that I must wear clean underwear every day. Her justification for this advice, was that I wouldn’t be embarrassed if I had an accident, and got taken to hospital. Strange logic, maybe, but I grew up with the healthy habit of wearing clean underwear every day.
This offers two benefits to society.
Firstly, it reduces the chances of body odour, and secondly, ensures that any bacteria and microbes that accumulate in the old under-crackers are reduced to a much lower level that they would be if one were to wear them for days on end.
Having said that, the wearing of clean underwear every day takes its toll on the environment.
A report conducted by Yates and Evans found that 12% of domestic electricity demand, and 13% of mains freshwater demand in UK homes was for laundering.
Further reports suggest that an average washing machine will consume 17,160 litres of water per year, and given that the average household uses their machine 270 times per year, that’s a massive 63 litres every time the machine is used!
Apparently, according to the UK’s Daily Mirror, the average UK man owns 13 pairs of underpants in total, buys new pants once every six months spending an average of £20.75 a year on them. Interesting? Maybe not, but stick with me…
Now the same article also goes on to explain that shockingly, 10% of my fellow men wear their shreddies for seven days before washing them. YUK! Un-hygienic for sure, and probably not likely to make you irresistible to the ladies!
Society is stuck on an unsustainable track – The garment industry manufactures clothing, we buy it, use it, wash it, use it, wear it out, throw it away, and then buy more, and so the cycle goes on.
Interestingly, the textile industry is one of the major contributors to pollution and the generation of CO2. According to a report by the Ellen MacArthur Foundation the textile industry’s share of the carbon “budget” will increase from 2% in 2015, to 26% by 2050.
Manufacturing textiles is also greedy of other resources. In 2015, the manufacture of textiles consumed 98 million tonnes of oil. By 2050, this will have increased to 300 million tonnes, (always assuming there will be any left by then!)
A chilling by-product of manufacturing clothing, is the addition of an estimated 23 million tonnes of plastic microfibres into the world’s oceans.
We should be doing all that is possible to reduce the amount of new garments that are coming into existence.
I am not advocating that we extend the use of underpants creatively with a wearing pattern such as day one right side out, day two inside out, day three back to front etc., but there is a new alternative.
But there is hope.
Organic Basics is a Danish company that has been developing sustainable fashion, and designing clothing that impacts far less on the environment.
By using silver thread within the construction and weave of their range of pants and socks, they have extended the wear to wash interval hugely – and laundering a pair of pants just twice a month is now possible!
This is all down to the use of silver, which kills 99.9% of bacteria, and is used as an anti-bacterial filter by NASA in space travel.
The garments are made from 100% recycled materials most of which is recovered from post-industrial waste such as fibre, yarns and waste from weaving companies. Furthermore, they are fully approved by Bluesign, an organisation supporting a sustainable textile industry.
However, sustainability does come at a cost – in this case two pairs of men’s Silvertech® Boxers costs a whopping €56.00 (£48.56 as at 24/01/2019) so this may put them out of reach of many individuals.
There is light at the end of the tunnel though. A recent study by Nielsen showed that 66% of global consumers are willing to pay more for ethically sourced and sustainable products. In the case of millennials, this rises to 73%.
So, the question remains –
Will my Mother’s advice still hold good?
 Dirtying Linen: Re-evaluating the Sustainability of Domestic Laundry (2016) University of Manchester (UK)
 Daily Mirror, 21/04/2016